The modern consumer calls for the brands they follow and patronize to take a stand and show that they care about a variety of issues from diversity and inclusivity to climate change. The days of brands being able to ignore larger social issues are over. Social awareness, D&I, and environmental impact Promo tip: Promo’s online video maker allows you to easily adjust your videos to fit TikTok’s ideal specs with just a few clicks. Focus on brand building rather than posting obvious advertisements.Monitor trends in order to stay on top of the cultural conversation and not fall behind.Embrace the casual, quirky mindset and tone of voice.In order to succeed on TikTok, it’s important to: TikTok now reaches over 1 billion monthly users and continues to be a cultural leader, selling out products, skyrocketing songs up the music charts, generating new celebrities, and more.Īs more and more audiences flock to this type of short, vertical, casual video content, it emerges as essential for any marketing strategy aiming to reach the young, the hip, and the current. Continued domination of (especially short-term) video contentĪs TikTok (and its imitators like YouTube Shorts and Instagram Reels) continues to grow in popularity, the domination of short-term video content goes on. Note that video is an especially powerful content type for this trend, as it allows for a more intimate, personal touch than text or still images. Using a conversational tone and language.Posting images and videos of “real” people rather than models.Posting user-generated content (see more on that below).Brands can demonstrate this in several different ways, including: Audiences demonstrate an increasing desire for integrity and authenticity rather than polish and professionalism. Integrity, authenticity, and the human touchĪs brands continue to find their footing and voice on social media, the use of a more casual, human approach is becoming more and more popular. So if your business isn’t already taking advantage of social commerce, now is the perfect time to start. This capability has great promise for businesses, serving as a direct source of revenue from social media. Facebook, Instagram, TikTok, and Pinterest all allow users to make purchases directly from the platform, and you can expect other networks to follow suit. In the years since the COVID-19 pandemic, social shopping has become an undeniable force, with the value of global social commerce sales estimated to reach $992 billion in 2022. 2023’s Top Social Media Trends Social shopping Armed with these new strategies, you’ll be able to ace your social media marketing efforts in the coming year. To help you continue to stay on top of things, we’ve put together a list of all of the social media trends that you need to know about going into 2023. As a business owner, staying on top of these trends is crucial, potentially making or breaking your ability to profit from the massive power of social media. What has changed, however, are the various trends that have come and gone in the social media world as different platforms, hashtags, challenges, and practices come in and out of style. The fact that social media marketing is a must hasn’t changed. Today, almost 92% of marketers worldwide are using social media as a marketing tool. Since social media has emerged as a dominating force in our world and an essential marketing channel, it has only grown in popularity and importance year after year.
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